Business Card and Letterhead
Purpose, Subject, and Audience
This project required that I design a business card and letterhead for a fictional company. I envisioned a tutoring company that provides services at a home office as well as through contracted professionals. The concept I had in mind was that while the logo belonged to the company, each professional would have a different business card and letterhead. Employees would use the business card to provide current clients and potential customers with contact information. They would use the letterhead to communicate with clients about matters such as student progress or payment requests. Although tutors could use the business cards to attract new customers, I did not design them to be a marketing tool. The intended audience is parents of students in K-12 who are struggling in math, science, and English courses. Summary of Design Choices I chose the image of a secret agent as it is different from traditional associations for educational services and represents the name of the company in a fun but memorable way. In addition to the graphic, I added a solid line in both documents in order to set the business name and graphic apart from the rest of the information and draw the reader's eye across the text. I chose two different typefaces. First, I selected a sans serif font named Braddon Bold Italic for the business and tutor names as it is unique and stands out but not overly ornate. I selected Bookman Old Style for the rest of the text, and in order to highlight or emphasize important information, I altered the size, made it bold, and used coloring and shadows. Final Drafts after Revisions I revised the documents by incorporating the feedback as well as my own changes. The final drafts pictured above include these revisions. In the next section you can read a summary of the improvements I made. |
Letterhead Revisions
Business Card Revisions
|